Marketing Strategy 8th Edition Ferrell SOLUTION MANUAL

Marketing Strategy 8th Edition Ferrell SOLUTION MANUAL

Solution Manual for Marketing Strategy, 8th Edition, O. C. Ferrell, Michael Hartline, Bryan W. Hochstein, ISBN-10: 0357516303, ISBN-13: 9780357516300

Table of Contents

PART 1. SETTING THE STAGE FOR MARKETING STRATEGY
Chapter 1. Marketing in Today’s Economy
Chapter 2. Strategic Marketing Planning

PART 2. DISCOVERING MARKET OPPORTUNITIES
Chapter 3. Collecting and Analyzing Marketing Information

PART 3. DEVELOPING MARKETING STRATEGY
Chapter 5. Customers, Segmentation, and Target Marketing
Chapter 6. The Marketing Program
Chapter 7. Branding and Positioning

PART 4. PUTTING STRATEGY INTO ACTION
Chapter 8. Ethics and Social Responsibility in Marketing Strategy
Chapter 9. Marketing Implementation and Control
Chapter 10. Developing and Maintaining Long-Term Customer Relationships

PART 5. CASES
Case 1. Tesla Races Ahead With Nontraditional Marketing Strategy
Case 2. Businesses Sink or Swim in the Face of COVID-19 Crisis
Case 3. Gainsight Provides a Data-Driven Customer Relationship Platform to Retain Subscription Customers
Case 4. Apple Bites Back
Case 5. Uber: The Opportunities and Challenges of Market Disruption
Case 6. Social Responsibility Is the Key Ingredient at New Belgium Brewing
Case 7. Bayer Grows with Monsanto Acquisition
Case 8. Netflix Fights to Stay Ahead of a Rapidly Changing Market
Case 9. From the Outside In: Corporate Social Responsibility at Patagonia
Case 10. Google Searches for Solution to Privacy Issues
Case 11. IndyCar: Seeking a Return to Motorsports’ Fast Lane
Case 12. Mattel Gives Its Marketing Strategy a Makeover
Case 13. Starbucks Perfects Its Blend
Case 14. Zappos Finds the Perfect Fit
Case 15. Gillette’s Razor-Sharp Innovation May Not be Enough
Case 16. TOMS Kicks the One for One Model to The Curb
Case 17. Herbalife Manages Risks for Long-Term Success
Case 18. Walmart Dominates With World-Class Supply Chain
Case 19. E-commerce Soars With Shopify
Case 20. Mini Case: Cutting Edge Quality at Cutco
Case 21. Mini Case: The Cocoa Exchange Finds a Sweet Spot in the Supply Chain
APPENDIX. MARKETING PLAN WORKSHEETS